The essence of most beauty pageants is to celebrate the totality of the beauty of a woman. This however goes beyond looks to project such qualities as intelligence, confidence, poise, charity, and charm among others.
From Miss Nigeria, which started in 1957 to Silverbird Group’s Most Beautiful Girl in Nigeria (MBGN), the Nigerian entertainment sub-sector has in recent times seen a rise in the introduction of beauty pageants in various forms and shades.
Noteworthy is the fact that in spite of the ugly tales, perhaps due to the sexy dress patterns of contestants and the daring manner in which they strut the runway; new developments have been trailing these pageants.
Most remarkable are those that primarily focus on harnessing the potentials of women, while also exploring their capacity to lead an army of achievers in addressing some of the challenges bedeviling the Nigerian society through charity and volunteer work.
This is where the ‘Miss Charity Ambassador Pageant’ comes in. Since its inception in 2014 as a trademark of Charity Ambassador Care Foundation, the Pageant has continued to be a beckon of hope, riding on the crest of the desire for a qualitative event to redefine pageantry with impact on communities and the society at large, even up to making global impact.
Speaking with the Project Director; Mrs. Jane Obozele, she affirmed that the 2020 edition of the Pageant, which is scheduled to hold this month is designed to raise confident, elegant and inspirational women who would use the power of their inner strength and character to galvanize a large army of stakeholders to alleviate the sufferings of the less privileged across the different parts of the country.
Mrs. Jane further hinted that the contest is not just about the funfair of crowning beauty queens, but a platform aimed at discovering and encouraging talented female youths in Nigeria to participate effectively in championing charity campaigns and development in Nigeria, adding that it also helps to provide a unique platform that celebrates/showcases our rich cultural heritage.
As a basic requirement, according to her, the 28 contestants selected from all parts of the country for the prestigious crown must champion a social issue that is important to her, which will meet the need of humanity.
“Our pageant is built on the understanding that women are the catalyst to national development thus the need to create such a platform whose mandate amongst others is to build confidence, inspire hope, empower through entrepreneurship skills and groom women into agents of social and economic change.
“In recognition of this, Miss Charity Ambassadors have embarked on a lot of charity campaigns and selfless service to humanity. In 2014, through the “FEED A CHILD” project, we took to the streets to distribute food items and gifts to homeless children.
“Knowing the importance of education, we also created a unique platform to encourage discipline and commitment to education in kids. Our “BACK TO SCHOOL” project has sent over 50 children back to school and distributed free educational materials to over 200 indigent children.
“2015 saw the widows celebrate their Easter in grand style with the queens, putting a smile on their faces by distributing food and gift items to them. In collaboration with the National Agency for Food and Drug Administration & Control (NAFDAC), we flagged off the project tagged “KICK AGAINST DRUG ABUSE BY THE YOUTHS.
In 2017 through the office of Miss Charity Ambassador-Tourism (Queen Chidera Ebere), we initiated a project tagged “Heal the World” this project was centered on people living with disabilities,” Mrs. Obozele highlighted.
Given the Organisation’s passion and determination, coupled with the engagements of the Miss Charity Ambassador Queens so far, experts do not have any doubt that the 2020 edition will be a big boost to improving the functionality and dynamism in the entertainment sub-sector of Nigeria. Good luck to the contestants.