Africa’s e-commerce platform; Jumia, has revealed that the 2022 Jumia Black Friday campaign tagged ‘Beat Sapa’ is geared towards helping consumers navigate the current economic realities while supporting SMEs and brands to reach millions of consumers.
Speaking to journalists during a virtual conference, Massimiliano Spalazzi; Chief Executive Officer of Jumia Nigeria announced that the 2022 edition of the Jumia Black Friday shopping event will enable consumers in Nigeria to get massive discounts on a wide range of products across different categories from top international and local brands.
“The Jumia Black Friday campaign is another opportunity for us to enrich the shopping experience of our consumers. With the current economic situation, it is important to ensure that consumers can still shop for their needs at the best prices.
“This 9th edition is set to provide this, and we are happy to have partnered with the biggest household brands and SMEs. We are encouraging our consumers to take advantage of this campaign and “Beat Sapa” with Jumia.
Jumia Black Friday Partnership
Spalazzi further revealed that this year’s Jumia Black Friday is in partnership with Adidas as the Platinum sponsor and Nivea, Xiaomi, Oraimo, and Guinness as the Gold sponsors.
He noted that the annual commercial event, which was introduced into Nigeria for the first time and in Africa in 2014 by Jumia, has largely contributed to the adoption of e-commerce nationwide through massive awareness.
While speaking on the development, Oladele Adeyole; Country General Manager for Beiersdorf Nivea Consumer Nigeria Limited expressed delight in partnering with the e-commerce platform on this year’s Jumia Black Friday campaign.
“Our customers can expect the best deals on the quality range of product assortment from the Nivea brand. We are aware of the tough economic conditions, which is why at Nivea, we believe in care beyond skin which means being part of the solution. We want to make self-love and self-care accessible and affordable for all.
Aside from having heavily discounted prices, consumers are also expected to get flash sales on selected products and free shipping by brands, daily games, prime members’ dedicated offers, and JumiaPay discounts, amongst others.
The management further encouraged consumers to take advantage of the offers during the Jumia Black Friday Sale by simply downloading the Jumia App.
The campaign, which is scheduled to run from 4th November to 27th November 2022 is expected to feature Treasure Hunt, Brand Days, Daily Check-In, Flash Sales, and Jumia Games, where consumers will win exciting prizes and get further discounts on several products.
Also, it will have JumiaPay incentives, Jumia Prime members dedicated offers, and free shipping on a wide range of products to consumers within Lagos, Abuja, and Ibadan.