By Ebere Joy.
In the quest for robust economic growth, one glaring truth stands out like a beacon of opportunity: Nigeria must diversify its resources. But alas, the powers that be seem to have a one-track mind, obsessively chasing oil money while our nation’s finances crumble beneath our feet. Unemployment soars, hunger gnaws at our people, and the cost of governance continues to spiral out of control.
It’s high time we break free from this perilous dependence on black gold. Nigeria, a nation steeped in diverse culture and natural beauty, has a goldmine waiting to be tapped—tourism
Our cultural heritage is a tapestry woven with threads of history and tradition, waiting to be showcased to the world. Festivals like the Eyo Festival, Argungi Fishing Festival, New Yam Festival, and the Durbar Festival could become global extravaganzas, attracting tourists from every corner of the planet. Imagine the economic windfall, the boost to SMEs, and, the creation of jobs, and the enhancement of our global image as a hospitable and vibrant nation.
But it doesn’t stop there. Nigeria boasts stunning beaches and waterways, prime for transformation into the Maldives and Venice of Africa. Consider Makoko in Lagos, where people build their lives on the water – with proper development and management, it could become a traveler’s paradise, an unparalleled experience that visitors will cherish for a lifetime.
And let’s not forget our diverse landscapes – from enchanting waterfalls to historic museums, impressive dams to mysterious caves, serene springs to lush parks, remarkable statues to majestic mountains and hills – we have it all! Yet, these treasures lie neglected, falling into disrepair, their vast potential untapped.
Let’s take a look at Kenya, another African country that’s become synonymous with thrilling safaris. Tourists flock there from all corners of the globe, including Nigeria, for wildlife experiences and encounters with nature. What is Nigeria known for in the tourism arena? We have the potential to create our own unique narrative, to become a destination choice that captures the hearts and minds of travelers worldwide.
Egypt draws in hordes of visitors with its iconic pyramids and historic museums. When will Nigeria follow suit, investing in its cultural riches, tasty cuisines, Arts, and local religions to attract both foreign and local visitors? We’re called the giants of Africa for a reason, and it’s high time we started acting like one.
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We possess the resources and the human capital to make this transformation happen. The sun is shining on Nigeria. Let’s seize this moment and unlock the treasure trove of tourism, not just for our economic growth but for the world to witness the beauty, history, and vibrant culture of our nation. It’s not merely an opportunity; it’s our duty to ourselves, our future generations, and the world that’s been waiting to explore the wonders of Nigeria.
- Ebere Joy is the current Miss Tourism Nigeria, a business consultant and financial advisor
